Jesús Fuentes Guaza 
Brand Consultant and Strategic Design Director.

I’m a spanish designer based in Madrid. University educated in Architecture and Design in Barcelona. I began my career in 2007 and have since worked across different realms of design including branding, experiential, architecture, digital and advertising. I have created culturally driven work for global brands such as Indra, Iberia and most recently Ifema Madrid, where I led the design of new brand initiatives and institutional relationships. My past experiences also include working as designer at Interbrand; Head of Design at Aristocrazy; I worked at the iconic Vanidad Magazine. Currently working as senior designer at Brandfor Consultants in Madrid.



CURRENT POSITION:

Senior Designer at
Brandfor
2017 - Present brandfor.com

EDUCATION:

University education in Architecture and Design. Universidad Ramon Llull Barcelona & IED Madrid.
2005-2011
PAST JOBS:

  • Interbrand
  • Aristocrazy
  • Vanidad Magazine
AS FREELANCER:

  • Museo del Prado
  • Museo Reina Sofia
  • Museo América
  • AMPS Architecture
  • La Casa Encendida





LATEST WORKS:



2022
ZUNDER
Zunder is the leading firm in EV charging in Spain. Thanks to our own ultrafast charging network you can travel with electric vehicles and plan your trips with our route planner. https://www.zunder.com/
2022
SPAINCAP
SPAINCAP is the association that brings together Venture Capital & Private Equity firms in Spain, as well as their investors, including insurance companies and pension funds. https://spaincap.org/
2021
STARTICAL
Startical will launch a constellation of over 200 satellites specifically designed for air traffic management (ATM).For further information: www.startical.com 
2020
IFEMA MADRID
Founded in 1980, IFEMA MADRID is a consortium formed by the Community of Madrid, the Madrid City Council, the Chamber of Commerce and Industry and the Montemadrid Foundation.
https://www.ifema.es/

2020
ANCONÚ PARFUMS
Anconú is the brand that turns the lure of the unknown into true beauty and character. A magnetism that embraces a journey of personal discover through unique perfumes; all made by the perfect blend of aromas, both known and unknown.
https://anconu.com/
2019
COFARES
The leading medicines distribution company in Spain. A cooperative for the distribution of health products and services with 100% pharmaceutical capital.
https://www.cofares.es/



LECTURES:

  • IED talk “New dynamic identities” 2014
  • Bienal Iberoamericana de Diseño 2012 “Margins & borders”

PUBLICATIONS:

  • Lenguajes contemporáneos desde Centro América, Turner Editores 2013
  • Ustedes Nosotros, Index Book 2012
AWARDS:

  • 1st Prize AeBrand for IFEMA MADRID 2021
  • 1st Prize Best !n Beauty for ANCONÚ PARFUMS 2021
  • 1st Prize National Museum of Fine Arts - DIMAD 2015



FONTS IN USE: Favorit & Monument Grotesk Mono by Dinamo Typefaces 

CONTACT: info@jfg.es, jesus.fuentes@brandfor.com T. +34 609 171 978 -  Linkedin.com ︎︎︎
Copyright 2022 - Jesús Fuentes Guaza - Brand Consultant & Design Director