Jesús Fuentes Guaza 
Brand Consultant and Strategic Design Director.

I’m a spanish designer and design director based in Madrid. University educated in Architecture and Design in Barcelona. I began my career in 2007 and have since worked across different realms of design including branding, experiential, architecture, digital and advertising. I have created culturally driven work for global brands such as Indra, Iberia and most recently Ifema Madrid, where I led the design of new brand initiatives and institutional relationships. My past experiences also include working as Designer at Interbrand; Head of Design at Aristocrazy; I worked on the iconic Vanidad Magazine. Currently working as Design Lead at Brandfor Consultants in Madrid.



CURRENT JOB:

Design Lead at
Brandfor
2017 - Present
brandfor.com

EDUCATION:

University education in Architecture and Design. Universidad Ramon Llull Barcelona & IED Madrid.
2005-2011
PAST JOBS:

  • Interbrand
  • Aristocrazy
  • Vanidad Magazine
AS FREELANCER:

  • Museo del Prado
  • Museo Reina Sofia
  • Museo América
  • AMPS Architecture
  • La Casa Encendida





Selected works:




2022
SPAINCAP
SPAINCAP is the association that brings together Venture Capital & Private Equity firms in Spain, as well as their investors, including insurance companies and pension funds. 

2020
IFEMA MADRID
Founded in 1980, IFEMA MADRID is a consortium formed by the Community of Madrid, the Madrid City Council, the Chamber of Commerce and Industry and the Montemadrid Foundation.
https://www.ifema.es/



2019
COFARES
The leading medicines distribution company in Spain. A cooperative for the distribution of health products and services with 100% pharmaceutical capital.

2020
ANCONU PARFUMS
Anconú is the brand that turns the lure of the unknown into true beauty and character. A magnetism that embraces a journey of personal discover through unique perfumes; all made by the perfect blend of aromas, both known and unknown.
https://anconu.com/





LECTURES:

  • IED talk “New dynamic identities” 2014
  • Bienal Iberoamericana de Diseño 2012 “Margins & borders”

PUBLICATIONS:

  • Lenguajes contemporáneos desde Centro América, Turner Editores 2013
  • Ustedes Nosotros, Index Book 2012
AWARDS:

  • 1st Prize AeBrand for IFEMA MADRID 2021
  • 1st Prize Best !n Beauty for ANCONÚ PARFUMS 2021
  • 1st Prize National Museum of Fine Arts - DIMAD 2015



FONTS IN USE: Favorit & Monument Grotesk Mono by Dinamo Typefaces 

CONTACT: info@jfg.es, jesus.fuentes@brandfor.com T. +34 609 171 978 -  Linkedin.com ︎︎︎

Copyright 2022 - Jesús Fuentes Guaza - Brand Consultant & Design Director