Jesús Fuentes Guaza
Brand Consultant & Strategic Design Director


I’m a spanish designer based in Madrid, Spain. University educated in Architecture and Design in Barcelona.

I began my career in 2007 and have since worked across different realms of design including branding, experiential, architecture, digital and advertising. I have created culturally driven work for global brands such as Carolina Herrera, Indra, Iberia and most recently Ifema Madrid, where I led the design of new brand initiatives and institutional narratives.

My past experiences also include working as designer at Interbrand; Head of Design at Aristocrazy; I worked at the iconic Vanidad Magazine. Currently working as Design Lead at BrandFor Consultants in Madrid.
EDUCATION


︎︎︎ University education in Architecture and Design. Universidad Ramon Llull Barcelona & IED Madrid. 2005-2011

AWARDS


︎︎︎ 1st Prize AeBrand 2021. IFEMA MADRID

︎︎︎ 1st Prize Best!n Beauty 2021. ANCONÚ PARFUMS

︎︎︎ 1st Prize NATIONAL MUSEUM OF FINE ARTS 2015.  MODS´16


CURRENT POSITION


︎︎︎ Design Lead at Brandfor.
brandfor.com. 2017 - Present


PAST JOBS

︎︎︎ Interbrand
︎︎︎ Aristocrazy

︎︎︎ Vanidad Magazine


CAPABILITIES


︎︎︎ Brand identity
︎︎︎ Brand narratives
︎︎︎ Brand strategy
︎︎︎ Design systems
︎︎︎ Website design
︎︎︎ Exhibition design
︎︎︎ Guidelines
︎︎︎ Packaging
︎︎︎ Type design
︎︎︎ Wayfinding

CLIENTS

︎︎︎ Museo del Prado
︎︎︎ Carolina Herrera

︎︎︎ Museo Reina Sofia
︎︎︎ Loewe
︎︎︎ Indra
︎︎︎ Camper
︎︎︎ Ifema Madrid
︎︎︎ Museo América Madrid

︎︎︎ Mango
︎︎︎ Inditex (Tempe, Pull&Bear)
For new business or partnesrship inquiries,
email me at  jesus@jfg.es, jesus.fuentes@brandfor.com

T. +34 609 171 978
Linkedin.com ︎︎︎


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